How we leverage our success and engineering relationship to improve customer experience.
The quality of any product is in the details.
And yet we noticed a pattern. Our support team would bring up a small bug and it would get lost in the flood of new features.
Even when Support contacted Engineering, no one would own the request, and so it would often go untracked.
Prioritizing fixing small bugs, improving UX, or polishing details can often get lost in the desire to ship new features.
We noticed at least two problems occurring regularly.
Either genuine needs would go unaddressed because we were busy developing new features or our engineers lost the ability to tackle more focus-intensive projects due to requests to address bugs.
Each problem has its own set of short-term and long-term consequences.
As with many problems, it's important to work from your principles to the proper solution.
We identified three key principles:
While we encourage all our engineers to stay in touch with the needs of Resend users, our Support team lives the day-to-day with our customers.
We found the solution to small bug fixes and improvements by leveraging the relationship between Support and Engineering. Internally strengthening that team relationship led to an improved customer experience.
We developed a new rotating role called "The Fixer." The Fixer plays a critical role within Resend, ensuring that our products maintain high quality and reliability.
Each week, we assign an engineering team member the role of "Fixer". The rotation ensures every engineer empathizes with support and can effectively contribute to resolving issues.
We use Incident.io to create our rotation schedule and automatically update @the-fixer
tag in Slack with the assigned engineer.
We track Fixer tasks using a few tools:
#all-triage
channel and tagging @the-fixer
contacts the assigned engineerthe-fixer
label to auto-apply a 14-day SLA to ensure we fix the bug within two weeks.While the Fixer is ultimately responsible to address the bugs raised, they'll often need more context on an issue or help finding a fix, so others are brought in as needed.
See our handbook article on the Fixer for more implementation details.
Care and attention to user needs is a core value at Resend. We even celebrated the role by creating a custom enamel pin for the Fixer to give to our engineers.
We immediately noticed several benefits both internally and externally.
We're excited to continue to improve our processes and better serve our customers.